Why the Future of Social Science Is with Private Companies

NewsFeed · September 2nd, 2015

Nullius in Verba—take nobody’s word for it—is the Royal Society’s great motto. Proof, not prestige, should be the true persuader. So when a group of academic research psychologists decided to take it seriously, the entire discipline was shaken by the results. The Reproducibility Project found it could substantively replicate the results of fewer than 40% of 100 high-profile experiments published in peer-reviewed journals. One study that failed replication claimed that encouraging people to believe there was no such thing as free will made them cheat more. Another study that failed the test reported on the effect of physical distance on emotional closeness. Volunteers asked to plot two points that were far apart on graph paper later reported weaker emotional attachment to family members, compared with subjects who had graphed points close together.

“The success rate is lower than I would have thought,” Stanford’s John Ioannidis told the Atlantic, who described his Why Most Published Research Findings Are False as “a lightning rod for the reproducibility movement.” “I feel bad to see that some of my predictions have been validated. I wish they’d been proven wrong.”

“This project quite clearly shows that findings reported in the top psychology journals should not be taken at face value,” declared Jelte Wicherts, an associate statistics and methods professor at the University of Tilburg, to Retraction Watch. He added even more damningly, “We knew there were many results that were too good to be true.”

While disconcerting and embarrassing for academe, these unhappy revelations highlight radical new realities and opportunities for business. When it comes to generating breakthrough insights around choice, preference, bias, affinity, creativity and decision—all the psychological elements and ingredients that go into making humans human—industry, not university, is far better positioned to design, develop and deploy replicable experiments that matter. (I’m not talking here about research into “Is this product safe?” or “Does this pill work?” which still needs to come from independent sources.)

Tomorrow’s most important discoveries into why people do what they do will most likely come from business innovation than university research. The best and most rigorous social science experiments will be done for profit.

This shift has, of course already begun. Google, Facebook, Amazon, Microsoft, Netflix, Alibaba and scores of other global enterprises conduct literally thousands of experiments on their networks every day. No doubt, many or most of them are marginal or incremental in design. But with literally billions of measurable customer, client, and channel interactions a year, be sure they’re also testing hypotheses that could lead to profitably disruptive innovations.

“In general, even academics specialized in this area don’t really understand how much of this is already happening,” noted Jim Manzi—the founder and chairman of Applied Predictive Technol

----- snip -----

read full article at source: http://hbr.org/2015/09/why-the-futur...vate-companies

Sam Emerson · September 2nd, 2015

If this happens the most important insights won't be published, they'll be trade secrets.

Sean Gruber · September 7th, 2015

Quote:

When it comes to generating breakthrough insights around choice, preference, bias, affinity, creativity and decision—all the psychological elements and ingredients that go into making humans human—industry, not university, is far better positioned to design, develop and deploy replicable experiments that matter.

Yeah, how to trick you into buying a Sham-Wow or clicking on a shit article. The human mind's complexity and mystery reduced to those aspects that show how to make a nickel off it.

Jew Zuckerberg must be the greatest humanist of all time. Look at how he created Facebook and got people to fall for the IPO. Yes, science is at its peak.

Quote:

Tomorrow’s most important discoveries into why people do what they do will most likely come from business innovation than university research. The best and most rigorous social science experiments will be done for profit.

Why "tomorrow"? Why "will come"? Salesmen have been figuring out customers for centuries, millennia. There have been children's breakfast cereal commercials for over 50 years.

What the article really means is that social sciences should be shut down and the wisdom of push cart pedlars should be resurrected as the last word in "science." The yiddification of Kultur continues as jews hollow out the last crannies of the Western corpse.

Sam Emerson · September 7th, 2015

Quote:

Originally Posted by Sean Gruber

Why "tomorrow"? Why "will come"? Salesmen have been figuring out customers for centuries, millennia. There have been children's breakfast cereal commercials for over 50 years.

What the article really means is that social sciences should be shut down and the wisdom of push cart pedlars should be resurrected as the last word in "science." The yiddification of Kultur continues as jews hollow out the last crannies of the Western corpse.

Those push cart pedlars now rule the industrialized world. I'd be very interested in studying their research. But as I said upthread they're not going to share.

They know things you don't, and they intend to keep it that way.

A curious White man would find that intriguing.

Sean Gruber · September 9th, 2015

Quote:

Originally Posted by Sam Emerson

A curious White man would find that intriguing.

Read Jones, Alinsky, MacDonald, Bernays, et al. What you want to know is known, the sole difference between Whites and the pedlars is that the latter stuck together and implemented it.

September 2nd, 2015	#1
NewsFeed News Bot	Why the Future of Social Science Is with Private Companies Nullius in Verba—take nobody’s word for it—is the Royal Society’s great motto. Proof, not prestige, should be the true persuader. So when a group of academic research psychologists decided to take it seriously, the entire discipline was shaken by the results. The Reproducibility Project found it could substantively replicate the results of fewer than 40% of 100 high-profile experiments published in peer-reviewed journals. One study that failed replication claimed that encouraging people to believe there was no such thing as free will made them cheat more. Another study that failed the test reported on the effect of physical distance on emotional closeness. Volunteers asked to plot two points that were far apart on graph paper later reported weaker emotional attachment to family members, compared with subjects who had graphed points close together. “The success rate is lower than I would have thought,” Stanford’s John Ioannidis told the Atlantic, who described his Why Most Published Research Findings Are False as “a lightning rod for the reproducibility movement.” “I feel bad to see that some of my predictions have been validated. I wish they’d been proven wrong.” “This project quite clearly shows that findings reported in the top psychology journals should not be taken at face value,” declared Jelte Wicherts, an associate statistics and methods professor at the University of Tilburg, to Retraction Watch. He added even more damningly, “We knew there were many results that were too good to be true.” While disconcerting and embarrassing for academe, these unhappy revelations highlight radical new realities and opportunities for business. When it comes to generating breakthrough insights around choice, preference, bias, affinity, creativity and decision—all the psychological elements and ingredients that go into making humans human—industry, not university, is far better positioned to design, develop and deploy replicable experiments that matter. (I’m not talking here about research into “Is this product safe?” or “Does this pill work?” which still needs to come from independent sources.) Tomorrow’s most important discoveries into why people do what they do will most likely come from business innovation than university research. The best and most rigorous social science experiments will be done for profit. This shift has, of course already begun. Google, Facebook, Amazon, Microsoft, Netflix, Alibaba and scores of other global enterprises conduct literally thousands of experiments on their networks every day. No doubt, many or most of them are marginal or incremental in design. But with literally billions of measurable customer, client, and channel interactions a year, be sure they’re also testing hypotheses that could lead to profitably disruptive innovations. “In general, even academics specialized in this area don’t really understand how much of this is already happening,” noted Jim Manzi—the founder and chairman of Applied Predictive Technol ----- snip ----- read full article at source: http://hbr.org/2015/09/why-the-futur...vate-companies

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September 2nd, 2015	#2
Sam Emerson Diversity = White Genocide Join Date: Dec 2013 Location: Doom Fort II Posts: 2,800	If this happens the most important insights won't be published, they'll be trade secrets.