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Old March 3rd, 2019 #22
O. Pierce
Junior Member
 
Join Date: Dec 2018
Posts: 40
O. Pierce
Default newcomer

It's not technically a neologism, but about 6-7 years ago, the Canadian government and banks started using the term "newcomer" to refer to immigrants in advertisements on bus stations and billboards. I suspect that this decision came from someone on high because so many organizations started using it all at once. 250,000 annual newcomers sounds friendlier than 250,000 immigrants.

https://www.canada.ca/en/revenue-age...mmigrants.html

https://www.td.com/ca/en/personal-ba...new-to-canada/
https://www.scotiabank.com/ca/en/per...newcomers.html
https://www.bmo.com/main/personal/newcomers-to-canada/

There is a ton of racemixing in Canadian bank ads, too. I think at least 50% of the couples in them are mixed race. I even saw a fagpair in a TD bank ad in a light rail station, and that was almost 10 years ago.