[this is an interesting read, about a '70's sportswriter, Dick Young]
Howard Cosell? "Howie the Shill? A fraud. An ass. A pompous ass. Those are the good things I can say about him. Now what about the other side?" Dick Young leans back in his chair and grins from sideburn to sideburn. He's feeling almost benevolent. Lucky you didn't catch him in a bad mood. "Cosell gets more and more obnoxious over the years, but people who say I go after him too much don't realize that I've never written a whole column about him. He's not worth it. Just a little shot here and there."
(For his part, Howard Cosell declined to comment, but he once told an interviewer, "He's a sick, troubled person. He's a hate merchant, crazed, who's been writing trash and abuses the First Amendment.")