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Old March 10th, 2019 #24
Alex Linder
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Join Date: Nov 2003
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Alex Linder
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Quote:
Originally Posted by O. Pierce View Post
It's not technically a neologism, but about 6-7 years ago, the Canadian government and banks started using the term "newcomer" to refer to immigrants in advertisements on bus stations and billboards. I suspect that this decision came from someone on high because so many organizations started using it all at once. 250,000 annual newcomers sounds friendlier than 250,000 immigrants.

https://www.canada.ca/en/revenue-age...mmigrants.html

https://www.td.com/ca/en/personal-ba...new-to-canada/
https://www.scotiabank.com/ca/en/per...newcomers.html
https://www.bmo.com/main/personal/newcomers-to-canada/

There is a ton of racemixing in Canadian bank ads, too. I think at least 50% of the couples in them are mixed race. I even saw a fagpair in a TD bank ad in a light rail station, and that was almost 10 years ago.
interesting. we'll note if that ever shows up in the US. the jewsmedia here has changed terms for invaders over decades from the techically correct 'illegal alien' thru various things to 'migrants' today. we have a discussion on this in a different thread. newcomer has never, to my knowledge, been used here.