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Old December 11th, 2012 #1
Alex Linder
Administrator
 
Join Date: Nov 2003
Posts: 45,756
Blog Entries: 34
Default Nielsen Ratings

[I don't subscribe to cable tv, but I got a Nielsen survey. Worth noting what they ask. Fifteen simple questions.]

1. How would you rate the quality of TV programming today? Please use 1 to 5, with 1 being "Not at All Satisfied" and 5 being "Extremely Satisfied".

2. What are the top three shows you currently watch on a regular basis.

1.
2.
3.

3. What time of the day do you usually watch TV?

WEEKDAY: mornings / afternoons / evenings
WEEKENDS: mornings / afternoons / evenings

4. How many workign TV sets are there in your home?

zero, one, two, three, four, five or more

5. Do you have a Digital Video Recorder (DVR)?

No
Yes

Questions 6 through 10 are about the person ilving here who owns or rents this home. (If more than one person qualifies, please choose one of them). Now thinking about that person, please answer qeustions 6 through 10.

6. What is this person's age?

Under 35
35 to 49
50 or more

7. Is this person of Hispanic, Latino or Spanish origin?

No
Yes

8. What race or races is this person? (Check all that apply)

American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
Some other race: ________________

9. Does this person speak Spanish in the home?

No (skip to Question 11)
Yes

10. Thinking about the language(s) this person speaks in the home, would you say this person speaks?

Only Spanish in the home
Mostly Spanish in the home
Spanish and English equally
Mostly English, but some Spanish
Only English

11. Including yourself, is anyone living in this home employed by or a principal owner of:

a television network,
a radio station or network,
a cable system or network, or
a satellite system provider?

No
Yes

12. Before you received this survey, had you ever heard of the Nielsen TV ratings?

No
Yes

13. Including yourself, does anyone living in your home have at least one working cell phone?

No
Yes

14. Do you have a landline telephone that is used to make and receive calls?

No
Yes

15. Nielsen conducts other TV ratings studies. In case you are selected for a future TV ratings study, please provide your phone number below. Be assured that this information will be kept confidential and that we will not reveal or sell your information to anyone.

Phone #:

Is this phone number a cell phone?

No
Yes

Thanks for completing this survey.
Please mail it back in the enclosed postage paid envelope.

[The survey comes with two crisp dollar bills to encourage you to respond]

- the survey comes in a fedex-type pack bearing Nielsen logo and saying "We've produced the TV Ratings for over 60 years!"

[whee!]

Included is a brochure: "Who Nielsen is and why your participation really matters

- pics of smiling happy people including whites, blacks, asians, mexes or indians, possibly one white queer

Brochure copy:

Quote:
Who is Nielsen?

Nielsen is the world's leading provider of marketing and media information, including the Nielsen TV Ratings. You may have seen the Nielsen TV Ratings published in your local newspaper.

What are the Nielsen TV Ratings?

The Nielsen TV Ratings are reports used by local TV stations, TV and cable networks and advertisers to learn what different types of people watch on TV across the U.S. You may have seen stories about the top programs watched that week or how many people watched a special event like the Super Bowl.

How did you pick my home?

Your home was specially selected. Since we can't measure everyone, we used statistical sampling to make sure that everyone has an equal chance of being selected to participate in the survey. This way, the sample represents all homes in the United States.

What's in it for me?

By participatign, you will represent the viewing choices of homes in your area. No two homes watch TV the same way, so it's important that we include all types of homes in our survey. Nielsen homes come from all backgrounds, ages, cultures and neighborhoods. We count on you to represent this diversity.

Your participation really matters and makes a difference. Without your participation, TV stations can't have a complete picture of TV viewing in your area. Your viewing choices are important and deserve to be counted.
[the rest is assurances of confidentiality]
 
 

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nielsen, tv ratings

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