Mexico's racial caste system.

[Stronza]

I happened upon an article on the above topic. Here is the abstract:

Salient Marketing Implications
Rutilio Martinez, University of Northern Colorado, USA
Vish Iyer, University of Northern Colorado, USA

ABSTRACT

Latin American societies are structured in a fuzzy racial caste system. Whites are at the top. Next are individuals of mixed European and Indian or mixed European and African ancestry, the Mestizos and the Mulattos, respectively. At the bottom are the Indians and the blacks. Integral to this system is an overt preference for European appearance and, among many whites, the firm conviction that the dark-skinned are racially inferior. This results in exclusive use of models of European appearance in publicity channels, higher prices of luxury goods, and the perception that Latin American products are of poor quality.

Keywords: caste, European appearance, Mestizo, Mulatto, low income,

http://journals.cluteonline.com/inde...view/3308/3356

But never fear! Capitalism, materialism, consumerism will always win.

The resilient racial caste system will continue to create fussy divisions among consumers. It will be, however, erroneous to infer that these fussy divisions will preclude the expansion of the demand for all kinds of goods in the countries where Mestizos, Indians, blacks and Mulattos are the majority. These demands will continue expanding because the number of wage earners per household is increasing and the remittances that they receive from the USA, although currently stagnated, are likely to start growing once the American economy resumes its normal rate of expansion.

Normal rate of expansion? Fat chance. How about a nice fat implosion.

[M. Delataire]

Wikipedia (Links)

Casta

Explains their differences. However, if you point this out to a "latin" they'll freak out with the typical "You're a racist" rant.